Wear Your Narrative


Story Blog

Wearrative was started by Lisa and Chris Moore in Denver, Colorado in early 2017 after 25+ years in cancer diagnostics and regenerative medicine. It has been an incredible experience, and although our mission is to help others share the power of story, it didn't seem right not to share our story as well. We apologize ahead of time for the rambling, spelling errors and bad grammar. After all, it's sometimes the imperfections that make story great. Subscribe here to be notified of the latest and greatest from Wearrative.


Start Where You Are

Photo by  Mikito Tateisi  on  Unsplash

I have a story to tell you,

Five months ago we started this business and the original idea was to create lapel pins that help others share their story. After lots of library time we figured it out, made some great products, and found ourselves wondering what was next.

We had always wanted to build a huge library of stories around our products, but getting those stories proved a little harder than I thought it would be. After all, everyone has a story, but not everyone is a storyteller. After much discussion with family and friends we realized that we needed to go full-court press on getting and producing stories. One of the recommendations was even to start our own series about public speaking since it is something I have done a million times and came to love.

There are a thousand reasons why that is a terrible idea, most notably being that I had never produced anything in my entire life. Yet, the more we worked at it and the more we talked to others, the better of an idea it became. We started with small videos on our phones and have eventually upgraded to a full lighting setup, different video and sound equipment and every adobe program under the sun.

We recorded a few first videos, read a few key books on story structure and eventually released our first draft to our friends and family. The results were positive and the process was actually really demanding and fun. We have now released 6 videos with 2 more in the hopper. We have a goal of producing 6 a month. This week we launched our new website that will house all of these endeavors and give us a more complete picture of our business than we even thought about 5 months ago.

What’s the point of all of this? There were (and still are) a million reasons why we should not be doing this, but you know what, we have gotten so much better, learned so much more than we ever thought and have found something truly challenging and rewarding. We have begun taking ideas and turning them into inspirational stories.  We have done this for our own ideas and the ideas of others. It has been wonderful. So the point, it’s best to start where you are.

When you can’t do something you become keenly aware of the people who can do it and learn from them. My wife’s analogy is when you buy a white Kia, all of the sudden you see white Kia’s everywhere. So true. This happens to me daily. Further, when I am really aware of what is happening around our business, I can see clear evidence that the path I am on is the right one.

It is so easy to be overwhelmed. Easy to feel crushed by the weight of everything around you. Especially when you step into a completely foreign space. Maybe it is a new profession. Maybe is a new relationship. Or a world where an old relationship is gone. Maybe it is the result of catastrophe, or even great triumph. Whatever the case may be, that next step is one of unfamiliarity and doubt. The challenge... that is exactly the right time to start where you are. No need to dwell. No need to doubt. No need to drown in fear. The time is now to take the first step. Start where you are. Raise the flag of humility and sound the trumpet of need and brace yourself for the winds of change of plentiful.

Here is to great stories,