Wear Your Narrative


Story Blog

Wearrative was started by Lisa and Chris Moore in Denver, Colorado in early 2017 after 25+ years in cancer diagnostics and regenerative medicine. It has been an incredible experience, and although our mission is to help others share the power of story, it didn't seem right not to share our story as well. We apologize ahead of time for the rambling, spelling errors and bad grammar. After all, it's sometimes the imperfections that make story great. Subscribe here to be notified of the latest and greatest from Wearrative.


What I Learned at Denver StartUp Week

What I learned at Denver StartUp Week.png

Let me tell you a story,

Last Christmas my wife and I decided to take a few days over the break and work on our new business. It was a total blast. When it came time to go back to work I got sick as a dog. I spent all day in bed wanting to expel any thought of going back to work. During that time I also watched every video there was by Casey Neistat. Casey is a hilarious YouTuber with an incredible ability to tell a story everyday in an engaging way. Casey became my spirit animal.

Fast Forward to last weekend before Denver startup week. I had not really planned to spend much time there, but after I found out that Casey was the opening keynote speaker - I knew it was going to be good! I learned a ton from the week (see bullet list below for some of the more generic tips) but there are a few main takeaways I’ll share here:

  1. Denver is an incredible place to start a business. The amount of resources available are really astounding. Not only did I find two free places to work downtown (Hotel Teatro and Commons on Champa)  that have great facilities, but I also found a great place to film (Hotel Teatro). Not only is Hotel Teatro beautiful, but they are willing to work with you on space if you have a project that will benefit the community. I learned all of that by bumping into their incredibly pleasant and positive marketing manager waiting in line to talk to a presenter. This hotel will be a major character in some of our upcoming projects for sure. Another kicker about Hotel Teatro - they have incredible food, coffee, tea and other blood pumping necessities. Caffeine plus incredible ambiance = successful small businesses.  

  2. The people in Denver are wonderful. I knew networking was an expectation at an event like this, but I would have never guessed the number of people I would meet that I would LOVE to work with. From Kayla who runs 1000 things to do in denver to the entire content team at SendGrid to the staff at the Commons on Champa (FYI - one of the free places to work with wifi and caffeine) these are great people that will influence our success in one way or another.

  3. Story rules. In so many of the talks and pitches I heard, I always enjoyed those with a story best. Hearing about how the SendGrid team got started in the careers - awesome. My favorite quote from there was “don't compare your chapter 1 to someone else’s chapter 20”. I loved hearing the pitches when the speaker started with their why - and when that why was personal and authentic. I loved the stories Casey told us. I love the story of the week.

All in all, a really amazing, FREE, week. I learned a ton and will go back next year for sure. Want to see more of my notes? Check out my bullet list below for some of the key ones.

Here is to great stories,

Bullet list of great general tips from 2017 Denver StartUp Week

  • In business plan a situational demographic maybe more appropriate than a customer demographic

When using an Adword:

  • Be sure to use the keyword in the ad

  • Exploit the extensions

  • It’s about the reader - not your business

  • Let your goal determine your bidding strategy

  • Group adwords by funnel position

  • Quality score = bid * relevance of landing page

  • Don’t let Google set up your account

  • get so narrow that you are NOT limited by budget

  • Scores you want to se

    • 80% search impressions she's
      • 90% exact match

      • 0% lost to budget

  • “What is your fridge magnet"

Instagram tricks

  • Don’t forget to be personal

    • When people look at your profile what is the story your picture tell

    • If you have a picture that doesn't fit your story - archive it

    • Always geotag your insta-story

    • Like and comment for 15+ minutes a day

    • NEVER use bots

    • Thanks everyone that comments

    • Emulate a business with a bigger budget than yours

    • Video beats static pictures

    • Always ask to share another person’s picture

    • Use #’s with <10K to help stand out

Content marketing tricks

  • Use a keyword strategy to determine blog topics

  • Use the keywords in the blog

  • Always link to other content

  • Try banner ads in your blog

  • Compounding posts are the best

  • Play with gating and not gating - one strategy is to gate at first then open up for free

  • Google bots can take some time, so blog on a topic early - maybe even before launch

  • Put links to subscription in blog -- P.S. subscribe here

  • Make your phone number easy to find.

  • Great places to work: Union Station, Spaces Co-Work, Hotel Teatro, Commons on Champa and City Stacks