What I Learned at Denver StartUp Week
Let me tell you a story,
Last Christmas my wife and I decided to take a few days over the break and work on our new business. It was a total blast. When it came time to go back to work I got sick as a dog. I spent all day in bed wanting to expel any thought of going back to work. During that time I also watched every video there was by Casey Neistat. Casey is a hilarious YouTuber with an incredible ability to tell a story everyday in an engaging way. Casey became my spirit animal.
Fast Forward to last weekend before Denver startup week. I had not really planned to spend much time there, but after I found out that Casey was the opening keynote speaker - I knew it was going to be good! I learned a ton from the week (see bullet list below for some of the more generic tips) but there are a few main takeaways I’ll share here:
Denver is an incredible place to start a business. The amount of resources available are really astounding. Not only did I find two free places to work downtown (Hotel Teatro and Commons on Champa) that have great facilities, but I also found a great place to film (Hotel Teatro). Not only is Hotel Teatro beautiful, but they are willing to work with you on space if you have a project that will benefit the community. I learned all of that by bumping into their incredibly pleasant and positive marketing manager waiting in line to talk to a presenter. This hotel will be a major character in some of our upcoming projects for sure. Another kicker about Hotel Teatro - they have incredible food, coffee, tea and other blood pumping necessities. Caffeine plus incredible ambiance = successful small businesses.
The people in Denver are wonderful. I knew networking was an expectation at an event like this, but I would have never guessed the number of people I would meet that I would LOVE to work with. From Kayla who runs 1000 things to do in denver to the entire content team at SendGrid to the staff at the Commons on Champa (FYI - one of the free places to work with wifi and caffeine) these are great people that will influence our success in one way or another.
Story rules. In so many of the talks and pitches I heard, I always enjoyed those with a story best. Hearing about how the SendGrid team got started in the careers - awesome. My favorite quote from there was “don't compare your chapter 1 to someone else’s chapter 20”. I loved hearing the pitches when the speaker started with their why - and when that why was personal and authentic. I loved the stories Casey told us. I love the story of the week.
All in all, a really amazing, FREE, week. I learned a ton and will go back next year for sure. Want to see more of my notes? Check out my bullet list below for some of the key ones.
Here is to great stories,
Bullet list of great general tips from 2017 Denver StartUp Week
In business plan a situational demographic maybe more appropriate than a customer demographic
When using an Adword:
Be sure to use the keyword in the ad
Exploit the extensions
It’s about the reader - not your business
Let your goal determine your bidding strategy
Group adwords by funnel position
Quality score = bid * relevance of landing page
Don’t let Google set up your account
get so narrow that you are NOT limited by budget
Scores you want to se
- 80% search impressions she's
90% exact match
0% lost to budget
- 80% search impressions she's
“What is your fridge magnet"
Don’t forget to be personal
When people look at your profile what is the story your picture tell
If you have a picture that doesn't fit your story - archive it
Always geotag your insta-story
Like and comment for 15+ minutes a day
NEVER use bots
Thanks everyone that comments
Emulate a business with a bigger budget than yours
Video beats static pictures
Always ask to share another person’s picture
Use #’s with <10K to help stand out
Content marketing tricks
Use a keyword strategy to determine blog topics
Use the keywords in the blog
Always link to other content
Try banner ads in your blog
Compounding posts are the best
Play with gating and not gating - one strategy is to gate at first then open up for free
Google bots can take some time, so blog on a topic early - maybe even before launch
Put links to subscription in blog -- P.S. subscribe here
Make your phone number easy to find.