Wearrative
Wear Your Narrative

Blog

Story Blog

Wearrative was started by Lisa and Chris Moore in Denver, Colorado in early 2017 after 25+ years in cancer diagnostics and regenerative medicine. It has been an incredible experience, and although our mission is to help others share the power of story, it didn't seem right not to share our story as well. We apologize ahead of time for the rambling, spelling errors and bad grammar. After all, it's sometimes the imperfections that make story great. Subscribe here to be notified of the latest and greatest from Wearrative.

 

It's OK to Not Be OK

Let me tell you a story,

Today we launched our very first Story Ink episode called “It’s OK to Not Be OK”. This is a really big step for Wearrative and for me. Six months ago as I drove out of the parking lot of my corporate job for the last time I committed to myself to build a business that tells the wonderful stories of people all around us.

This project proved a little more difficult than I thought it would at first, especially since I knew nothing about filming, editing, sound, graphics or really, any of it. Yes, I had been in Marketing for 15 years, but in Medical Devices, this is not something you learn. It is a funny thing to say, that as a marketer I was not skilled at the greatest tool on earth to communicate. Alas, it is true. You know what though… after all of those years I developed an intense skill for listening to people and falling in awe at the stories that made them.

Enter Story Ink. About 6 weeks ago we started this project with Mile High Ink in Golden, Colorado. They are a tattoo parlour the specializes in creating great art from their customer’s amazing stories. Kind of a match made in heaven.

Then last week, we shot the Episode we launched today. It is actually our 3rd episode, but the others need a few final things until they are done. You want to know what my favorite part about this episode is? The client and the artist were incredibly real, amazingly self-aware and both had a vision about the tattoo and what created it -- and they shared that with us on tape. We took over 4 hours of footage and made a six minute video. It is a shame that I could not share everything with you, but I promise that this Episode contains the most parts that gave me chills. I hope they give you chills as well.

If you like it, please subscribe to our channel on YouTube and let us know in the comments. If you hate it, I would love to hear that too. It is our goal to share many, many of these over the life of our business. Everyone has a story, but not everyone is a storyteller. We want to help with that.

Here is to great stories,
Chris