It's OK to Not Be OK
Let me tell you a story,
Today we launched our very first Story Ink episode called “It’s OK to Not Be OK”. This is a really big step for Wearrative and for me. Six months ago as I drove out of the parking lot of my corporate job for the last time I committed to myself to build a business that tells the wonderful stories of people all around us.
This project proved a little more difficult than I thought it would at first, especially since I knew nothing about filming, editing, sound, graphics or really, any of it. Yes, I had been in Marketing for 15 years, but in Medical Devices, this is not something you learn. It is a funny thing to say, that as a marketer I was not skilled at the greatest tool on earth to communicate. Alas, it is true. You know what though… after all of those years I developed an intense skill for listening to people and falling in awe at the stories that made them.
Enter Story Ink. About 6 weeks ago we started this project with Mile High Ink in Golden, Colorado. They are a tattoo parlour the specializes in creating great art from their customer’s amazing stories. Kind of a match made in heaven.
Then last week, we shot the Episode we launched today. It is actually our 3rd episode, but the others need a few final things until they are done. You want to know what my favorite part about this episode is? The client and the artist were incredibly real, amazingly self-aware and both had a vision about the tattoo and what created it -- and they shared that with us on tape. We took over 4 hours of footage and made a six minute video. It is a shame that I could not share everything with you, but I promise that this Episode contains the most parts that gave me chills. I hope they give you chills as well.
If you like it, please subscribe to our channel on YouTube and let us know in the comments. If you hate it, I would love to hear that too. It is our goal to share many, many of these over the life of our business. Everyone has a story, but not everyone is a storyteller. We want to help with that.
Here is to great stories,