Wear Your Narrative


Story Blog

Wearrative was started by Lisa and Chris Moore in Denver, Colorado in early 2017 after 25+ years in cancer diagnostics and regenerative medicine. It has been an incredible experience, and although our mission is to help others share the power of story, it didn't seem right not to share our story as well. We apologize ahead of time for the rambling, spelling errors and bad grammar. After all, it's sometimes the imperfections that make story great. Subscribe here to be notified of the latest and greatest from Wearrative.


Change the Angle and Pass the Tums


Want to eat four entire bottles of Tums? Tell your Father in Law you are quitting your job to start a storytelling business.

This week we are launching the first product in our new Storyband product line. This first Storyband is called “Change the Angle” and I thought I would take today’s blog to give a little background of where it came from.

For the last few years we have taken the boys to Tucson in December to visit family before the Holiday. This last December, we had a pretty good feeling that I was going to leave my job to start Wearrative, but we had not made the official leap yet. I had wanted to share it with my Father in Law BEFORE the leap to gauge his thoughts. I was crazy nervous. After all, I was basically saying, “hey, I am leaving a great career for something I really know nothing about and I am not exactly sure how I am going to support the family. How does that make you feel?” Gulp! More Tums please.

One afternoon while we were relaxing I brought the topic up. I talked about wanting to do something different with my life, travel less, spend more time telling stories and creating new things. We talked about work-life balance (or lack thereof), great leadership, loyalty and leaving a legacy greater than one’s life.

When I got (read: barfed) everything out on the table, I stopped for the reaction. My FIL was really supportive. He agreed with everything and knew that we could make anything work if we worked hard at it. It was awesome - and a total relief!! Granted, supporting the family was still a concern, but supporting us in a quest greater-than-ourselves was just as important.

Fast forward about 4 months when we launched Wearrative, my FIL kept asking how he could help. He wanted to make sure we knew he supported us. Then one day he brought up Change the Angle. It was a mantra he had heard while learning martial arts. Basically it is a reminder that when you get stuck in something, all you have to do is change the angle and try again. Sometimes it is moving a few degrees and sometime it is doing a 180, but there is always a way. When we heard it, we knew it was our next story! Except this time he was going to teach me leather carving and we would launch a new product (after all, we had to change the angle a little from Storypins)!

I got to spend a week learning how to carve leather, designing the Change the Angle Storyband and filming my FIL telling his story. He is an incredible storyteller and I learned so much about the art of carving leather. It was surreal to be working on this project with him after I had been so nervous to tell him about in only 4 months prior!

We hope you will love his story as much as we do and we especially hope you can benefit from Changing the Angle.

Here is to great stories!