Wear Your Narrative


Story Blog

Wearrative was started by Lisa and Chris Moore in Denver, Colorado in early 2017 after 25+ years in cancer diagnostics and regenerative medicine. It has been an incredible experience, and although our mission is to help others share the power of story, it didn't seem right not to share our story as well. We apologize ahead of time for the rambling, spelling errors and bad grammar. After all, it's sometimes the imperfections that make story great. Subscribe here to be notified of the latest and greatest from Wearrative.


Do It Scared


It is 3:30AM, I just got back from helping my four year old get back to sleep, and now I can’t get to sleep. All I can think about is our new business, how to grow it, how to keep it on track, when to jump onto a new track, where safety is and where our goals should be… it is maddening and empowering at the same time.

In this dark and mentalling-glowing stupor, all I can think about is, “Do it Scared”. I have heard this phrase over and over again since we left our cush lives and took the leap of faith to start our own business. I have heard that phrase over and over again in a podcast I like called, Business Boutique, (yes, yes, it is targeted for women, but there are so many helpful resources it is crazy helpful). Upon further google-investigation it is the title of a book (that I have not read but have now added to my list).

More importantly, Do it Scared perfectly encapsulates my weekly to do list. Having a Grand Canyon between where you are and where your comfort place is can be frightening. That fright can be paralyzing. Yet the only way to establish a new comfort-zone-beachhead is to Do it Scared. I would not even be able to list the number of times I have no idea what my second step will be (which sets off every alarm possible in the married, father of two in me) but I know that the only way for me to nuzzle my gut-feelings-sensors up to that second step is to take the first step scared. Once that first step is in the books, I can get right up next to the second set of options and see which new set of options make me feel like I either ate too much chocolate ice cream or just finished watched Seabiscuit for the 10M time (that movie is so good!). Still not always the easiest decision (I do love ice cream), but it’s progress.

All that being said, what have I learned from Do it Scared that I can pass along? These are some of my tricks-of-the-trade:

  • Act like a superhero and get a power pose. After all, I learned about it from this TED talk so it must be true. @amyjccuddy

  • Remind yourself regularly why you took this turn and what the rocket fuel was that propelled you in this direction. Don’t forget the way that old grass looked and felt.  

  • Answer this question: when someone asks you what your life message will be, will this journey help or hurt it? It doesn’t have to define it, but the answer should be help and not hurt.

  • Lastly, does this path make you want to get to work at 3:30AM for the excitement of what could be next or for the fear of the alternative? Choose excitement.

Here is to great stories and doing more things scared,